Ask Pablo: Why Would My Electric Utility Want Me To Use Less Electricity?
by Pablo Päster under AskPablo of TreeHugger, Energy on Mon 27 Feb 2012
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It seems counterintuitive. Is it just greenwashing? Is it due to government regulation? Let's find out. 
Dear Pablo: I had a home energy audit done and they recommended insulating my pipes. The estimated cost was quite high and I wonder, is it really worth it? 