I confess: I am addicted to the latest tech gadgets. Can I be green too?
by Pablo Päster under Product Sustainability on Mon 22 Sep 2008
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Dear Pablo,
Like many people in my generation, I am both a technophile and an environmentalist. Can I have the latest gadgets and be green?
I think you may have discovered the quandary of Generation Y (or is it “Why?”). How do we reconcile our visions for a more sustainable world with that uncontrollable urge to bring everything shiny and electronic back to our nests? The most sustainable answer, of course, is to address the root of this perceived need. Do I really need it? Can I borrow one? Can I rent one? Can I fix my old one? Can I play with it for hours at the Apple store until the novelty wears off? (more…)

